In The News
For some in the industry, AI filmmaking is already becoming mainstream
NBC News · June 16, 2025
Even amid widespread vocal pushback against generative artificial intelligence, industry leaders say its use in film and TV is slowly becoming mainstream. More filmmakers are using evolving AI tools, and studios are partnering with AI companies to explore how they can use the technology in content creation.
“It’s being used by everybody that doesn’t talk about the fact that they’re using it,” Michael Burns, vice chairman of Lionsgate, said during a panel at the third annual Runway AI Film Festival in Los Angeles last week.
The festival, which was also held in New York City this month, ballooned from 300 film submissions in its first year to 6,000 submissions this year, its organizers said. While using AI in film isn’t completely new, the technology has continued to stoke concerns among creatives. AI was a sticking point during the 2023 writers and actors strikes against studios, with creatives seeking assurances that their work wouldn’t be replaced by the technology.
Read Full Article on NBC NewsAn AI Film Festival And The Multiverse Engine
Forbes · June 7, 2025
The third annual Runway AI Film Festival, held at Alice Tully Hall, celebrated a new art form where films are conjured from image generators, synthetic voices, and video animation tools. The winning film, Total Pixel Space, was created using Runway’s Gen-3 model, Midjourney, and ElevenLabs, and explores the mind-bending possibilities of AI-aided human imagination.
Video generation technology has dramatically lowered barriers to entry, enabling independent creators and established filmmakers alike to generate realistic video scenes and even entire short films from simple text prompts. The democratization of content creation is empowering anyone with patience and imagination to bring ambitious visions to life.
“Artists used to be gatekept by cameras, studios, budgets,” said Runway CEO Cristóbal Valenzuela. “Now, a kid with a thought can press a button and generate a dream.”
Read Full Article on ForbesAI Film Festival spotlights new creative frontiers
AP News · June 6, 2025
The third annual Runway AI Film Festival showcased ten short films from around the world, highlighting the rapid growth and creative potential of AI-generated video. The festival has grown from 300 submissions in its first year to about 6,000 this year, with films ranging from philosophical explorations of digital possibility to imaginative stories told from unique perspectives.
The top prize went to Jacob Adler’s “Total Pixel Space,” a film that uses math and AI to explore the vast number of possible images in the digital realm. Other finalists included a chicken’s journey to a human prison and a futuristic tale of interplanetary travel.
While not every film was made entirely with AI, all entries incorporated AI-generated video, reflecting the technology’s growing role in filmmaking. The festival encourages experimentation and mixed media approaches, and industry experts note that AI is already deeply embedded in Hollywood’s creative and post-production processes.
Read Full Article on AP News